Fig puts your food needs at your fingertips, so you can see the foods that work best for you. Let’s figure this eating thing out, together.
PROVOCATION
Why are we focusing on the food we can’t eat, when we should be focusing on the food we can eat?
WHAT WE LEARNED
Food is a sensitive topic. Those with dietary restrictions are want to reach normalcy.
People are seeking companionship from those who eat just like them.
We deeply identify with how and what we eat.
WHAT WE DID
Brand Strategy · Audience Definition · Competitive & Categorical Research · Web Strategy & Design · Content & Launch Strategy · Owned Social
Role: Strategist
Made at Herman-Scheer 🤝: Copywriter Megan Baldwin · Senior Design Director Rachel Topf · Designer Nathasya Effendy
