Homebody is the furnishing brand committed to exceeding all expectations of comfort. Always in pursuit of the feeling that goes beyond “comfortable.”
PROVOCATION
In an era of mid-century modern this, uncomfortable yet Instagrammable statement that, perhaps all we wanted was comfort in the first place.
WHAT WE LEARNED
We call it a couch. Not a sofa, not a sectional.
The living room is the heart of our home. And the couch is at the center of that.
Instagram and kale salads is premium mediocre. YouTube and knitting is domestic cozy. We want the latter.
WHAT WE DID
Brand Strategy · Audience Definition · Naming · Competitive & Categorical Research · User Research · Web Strategy · Content & Launch Strategy · Kickstarter Campaign Strategy · Owned Social
Role: Strategist
Made at Herman-Scheer 🤝: Verbal Designer Allen Park · Senior Designer Meria Ogawa · Designer Nathasya Effendy
